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Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

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Top stories today:

  1. Adobe integrates AI model FireFly Video into Premiere Pro
  2. Tesla’s Optimus robots said to be remotely operated by humans in demo
  3. Apple speculated to launch ~$2k headset in 2025
  4. NVIDIA stock hits record high, poised to overtake Apple
  5. Global smartphone market +5%, with Apple reaching record high

0. Data and calendar

All values as of 6 AM ET / 3 AM PT, other than S&P500 and NASDAQ close (4 PM ET / 1 PM PT).

All times are ET.

Listen to our AI-generated podcast summarizing today’s newsletter:

1. Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

  • Extends the footage with up to 10 seconds AI clips in 720p or 1080p at 24fps.

  • Helps correct shifting eye-lines and unexpected movement.

  • Extends sound effects and ambient “room tone”.

  • Currently available in beta.

Text-to-Video and Image-to-Video are the other FireFly Video-based tools

  • Both tools can generate up to 5 seconds clips of up to 720p at 24fps.

  • Rolling out in a limited public beta in the Firefly web app.

  • Adobe’s AI tools currently take about 90 seconds to generate, but they plan a “turbo mode” to cut that down.

  • The AI video tools will be priced differently than other AI tools, Adobe CEO said, without disclosing the price.

Additionally, Adobe introduced new AI tools to Photoshop, making photo editing easier

  • Distraction Removal added to “remove common distractions like people, wires, and cables with a single click.”

  • Generative Fill, Expand, Similar, and Background tools are now available with Firefly Image 3.

  • “Objects on Path” added to Illustrator for quick object arrangement along any path.

  • Pipedrive’s easy and effective CRM lets you track your sales pipeline, manage deals, and automate the whole process so you can focus on selling.

  • Draft quick, compelling, and personalized emails from simple prompts in just a click.

  • Summarize threads with Al to save valuable time.

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3. Tesla’s Optimus robots said to be remotely operated by humans in demo

Optimus robots were the showstoppers at Tesla’s “We, Robot” event last week:

  • Tesla’s employees stationed elsewhere reportedly oversaw the robots.

  • The prototypes could walk without external control using AI, however.

  • Elon Musk didn’t confirm the human controlling.

  • ”The biggest product ever of any kind,” Musk referred to the humanoids.

4. Apple speculated to launch ~$2K headset in 2025, 2nd-gen Vision Pro in 2026

Inferior processor and cheap materials are expected to be part of the affordable Vision headset:

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